Unique. Valley Lake Land Sales Campaign

Places Victoria, the Victorian Governments Property Development Agency, appointed Blaze to assist in selling the final 60 remaining residential land lots at Valley Lake, a prestigious residential estate 18km north of Melbourne in Keilor East. Our research team conducted one-on-one in-depth interviews with residents, as well as those yet to build, those that had sold their lots and builders with experience designing and building properties at Valley Lake. Based on the insights in to the target audience, we developed and implemented a disruptive marketing campaign, consisting of a premium brochure, press advertisements, electronic direct mail, outdoor signage, redesigned website and online digital advertising.

The final stage ROI website. View Website.
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